The Founder

Sadhana Singh

Sadhana Singh, the founder of Savour & Aura was immensely fascinated by the sheer number of perfumes and flavours that could be explored by her olfactory senses. Her in-born instinct and love for experimentation was in complete sync with the brand’s playful usage of using various blends and combinations to create unique flavours. The quest for the most peculiar ingredients, and an unwavering belief is channelled across her team and defines her work ethic. Bringing a touch of old-school mindfulness, she bridges a fine balance between strength and elegance that trickles down to each of the brand’s creations. With an acute sense and attention to detail, stringent quality checks and a transparent attitude, she ensures perfection is attained from the initial process of formulation till the time of shipment.